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If you're reading this blog then we know you love virtual worlds almost as much as we do - so we thought you might be interested in this shameless plug for our new blog This Week in Virtual Worlds

Each week we'll be tracking the news, comments and trends in virtual worlds and social gaming. Hopefully we'll provide some useful insight on the key the issues and provide a round up of the latest developments in the industry.

We hope you enjoy the

What makes a great virtual world? Why do some worlds keep players coming back time after time? And what can we learn from social games? This is the first in a series of blog posts answering those questions, and more, as we dig into, and dissect, the design of successful virtual worlds. In this first post we're going to look at 'False Achievement'.

Read the rest of the post here

We’ve been creating virtual worlds for 10 years. Nearly every world has the same set of core features and game engines. Rebuilding these for each project is a waste of time - you need to focus on what’s going to make your world fun, not building friends lists and payment gateways.

Four years ago we set out to build the best virtual world platform delivered through Adobe Flash. We’re making the first public beta of this platform available today!

We've used this Platfo

Casinos make money when you gamble. Everything else is there to make your gaming experience more fun; free food, free drinks, free entry, couple of chips to get your started, maybe even free accommodation. It's about keeping punters at tables.

The last thing a casino wants is for you to leave because you're hungry. Or worse still, leaving the premises to try that new restaurant down the block. If that happens, they know they've lost you for the night. So they give you free food. It do