Steve Cropper's Page

Listen to the Bernie Borges interview here

Many business leaders, particularly those over 40, are aware of the bloggersphere, social media, online networks and suspect that they should participate. But they don’t know why or how and some even have a resistent attitude against online engagement.

However there is little or no c

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LISTEN to the interview HERE

Despite the migration to online communication among PR people and even more so elsewhere in the marketing community, lots of organisations either don’t yet realise the potential or more likely, they feel it is yet another cost they don’t need.

What is social marketing and online engagement actually worth to marketers in dollars and cents? This week’s Reputatio… Continue

LISTEN to it HERE

Financial and investor relations PR practitioners have to content with an elaborate set of regulations governing what one can and cannot say or do. How do they handle all the challenges of their practice in the complicated, fast-moving online environment?

This week, Reputation Online's guest is Carden

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Listen HERE

Since there was a thing called “Media”, we’ve associated it with newspaper headlines, radio broadcasts and TV News. But the advent of social media, the bloggersphere and social networks has prompted us to rethink what we mean by “Mass Media”. Anyone who can write a blog or put up a podcast might be considered to be

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'Reputation Online' is an audio podcast about how individuals and organisations can develop and protect their reputation on the internet.

What if you could bring an ad to life in a way th

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