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Wayne Porter
  • 40, Male
  • Cleveland, Ohio
  • United States
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August 26, 2009

Profile Information

Title/Affiliation:
QUICK BIO:
I am a frequent public speaker (e.g. RSA, Affiliate Summit, CJU) on a diverse range of topics including e-commerce, advertising fraud prevention, spyware & security, experimental media, and community development. I have been Interviewed or published in a wide variety of publications including Baron’s Financial Times, Forbes, New York Times, Playboy, Mercury News, Entrepreneur, Fox News, Revenue Magazine etc. Other work includes collaborating with other researchers to solve some of the most complex and intriguing security cases including the Orkut Worm, the KMeth Worm, and SpazBox IRC Puzzle.

HONORS:
Affiliate Summit Pinnacle Legend Award; 2005
Google Responsible Security Disclosure Acknowledgement; 2006
Microsoft Windows Security MVP; 2006-2007
Microsoft Windows Security MVP; 2007-2008
Marketing Sherpa Reader’s Choice Blog Award: 2006
Webby Awards Official Honoree 2007 (Revenews- Business Blog)
Top Influencers in IT Security 2007
Gerson Lehrman Group Councils: Teacher Rank- Top 20% 2007-2008
Microsoft Enterprise Security MVP; 2008-2009

WORK:
Co-founder of ReveNews.com, one of the oldest and top ranked collaborative efforts on online revenue generation. In 2006, RN received a prestigious Marketing Sherpa Blogging Award. In 2007 received a Webby Honoree Award for Business Blog.

Prior to the acquisition by Facetime in 2005, I served as CEO and co-founder of Xblock Systems. We developed two patent pending systems using an automated “codeless” system.

In 2004, I served as an expert panelist at the FTC Spyware Workshop to address the growing problem of spyware and rogue distribution practices. In 2003, I organized and chaired the New York Performance Marketing Summit at the Yale Club to open up dialog that helped the industry produce a nascent Code of Conduct.

FILM:
I provided funding and assisted as a creative consultant for the award winning film, Nothing So Strange (2002). The film, a documentary examining the December 2nd, 1999 assassination of Microsoft CEO Bill Gates in Los Angeles, and the group of key players seeking to unravel the mystery of his alleged assassin as well as the circumstances surrounding his death, received the New York Times Claiborne Pell Award for Original Vision. It was also the first film embracing the “open source” concept.

I served as the Consulting Producer on the drama/humor film Williamsburg (2006). Williamsburg is a voyeuristic picture about seven ‘artists’ living in Williamsburg, Brooklyn and their comical, usually absurd, intertwining lives. Based on the screenplay by Brad Saville. Williamsburg was selected as Winner Best Noir at the New York International Film and Video Festival.

SPECIALTIES:
Adware/spyware analysis, online fraud analysis, security concepts, management of performance based revenue systems and deal structures, versed in SEO, SMO & SEM, tactical and strategic blogging. Documented history of conducting interviews on key events in e-commerce. I am able to blend cross-discipline knowledge. Highly competent both strategically and tactically in experimental media, ARG development, NextGen marketing, micro-media, and Virtual World development concepts.
Location:
Cleveland, Ohio
Website:
http://www.WaynePorter.com
Website2:
http://www.thewallSL.com
Website3:
http://www.twitter.com/wporter
Other Contact Information:
cell: 440-479-1692
skype: wporter
Skype Contact:
wporter
Preferred Virtual Worlds:
Second Life
But open to all

Wayne Porter's Blog

Wayne Porter

Virtual child passes mental milestone

A virtual child controlled by artificially intelligent software has passed a cognitive test regarded as a major milestone in human development. It could lead to smarter computer games able to predict human players' state of mind.
Children typically master the "false belief test" at age 4 or 5. It tests their ability to realise that the beliefs of others can differ from their own, and from reality.
The creators of the new character – which they called Eddie – say passing the test shows it can rea… Continue

Posted on March 15, 2008 at 8:48am —

Comment Wall (17 comments)

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At 4:43am on June 17, 2008, Roman Godzich said…
It's a trick i learned from Rozenkrantz and Guidlestern many moons ago.
At 6:59pm on June 16, 2008, Roman Godzich said…
I'm like a bad penny. you never know where i'll turn up.
At 9:03am on June 16, 2008, Mike Young said…
Nice to meet you! I'm part of RezEd.org, the new hub for learning
and virtual worlds (podcasts, best practices, new updates, etc.). I
encourage you to check it out. I am currently researching to see what other networks are out there. Are there any you use that you could recommend, beyond this, RezEd, and SLED?
At 6:09pm on June 9, 2008, Wayne Porter said…
Alex,

Yes we used BitPass to distribute our indy film Nothing So Strange. I am fascinated by micropayments and selling digital goods. I noted Digital River bought about any company that wasn't nailed down. :)

As for current projects- consulting on virtual worlds, social media, security, and the world of affiliates.
At 4:44pm on June 9, 2008, Alex Fedotov said…
Hi, Wayne,
Yes, of course. Bitpass wasn't so bad an idea (we even built a multi-issuer version of the same with some 'improvements' so to say, and we still have it). However there was no clear understanding on their part I guess of the target market, basically there was just a 'if you biuld it - they will come' idea.
BitPass wasn't bad. And, yes, in the end Digital RIver grabbed it (they have a whole bunch of very professionaly built solutions for digital distribution, but they are mostly about a centralized service for DOWNLOADS, which is a bit too late IMHO. They sold a couple of them to Steam lately... that's probably the only possible application of their otherwise VERY impressive achievements.

As opposed to it a model with a pretty much free distribution of files and controlled, secure and safe distribution of activation codes/keys has a better chances... IMHO.

Still, it's a very interesting subject and I'm very glad to be able to discuss it with you.

What are you working on these days?
At 5:35am on June 8, 2008, Alex Fedotov said…
Hi, Wayne,
Yolto card balance is in $ and cents, so the minimum transaction is 1c there.
In general our ON-LINE CARD platform accounts transactions with 10^(-4) of the face value unit precision, which would translate into a 0.01c in the case of Yolto card, but we don't use the extra precision.
I loved the idea of PepperCoin and I was watching it's progress closely since ... I guess it was 2003 or 04 when they started. I think I can tell why they didn't succeed, but it's too long a story to tell. :)
We were solving the other two problems: irreversibility of the transactions (they are PIN-based in our platform and digitally signed too) and fraud prevention in the P2P cash-like transactions (we have something we call 'auto-escrow' service, explained here: http://yolto.com/Buy/Help/Explained.aspx - Buyer perspective; and here: http://yolto.com/Sell/Help/Explained.aspx - Seller perspective).
IMHO these two are essential for the 'virtual goods' and 'virtual services' P2P trading. Bundled with the convenient service for strong authentication to the web-based and other services - it's just what is necessary (IMHO).
I would be glad to discuss all these most interesting problems and solutions with you in person some day. Are you planning to attend any conferences in the nearest future?
At 4:03pm on June 7, 2008, Alex Fedotov said…
Hi, Wayne,
Thank you very much for adding me. We are working on next generation digital ID and payments solutions, right now it translates into our work on the yolto.com payments service for VW residents and gamers. Have you any questions regarding this service and our business strategies I will be glad to answer them when it would be convenient for you.
Regards, Alex
At 11:41am on February 26, 2008, Cynthia Freese said…
Hi Wayne, Thanks for the friend invite. I still prefer linked in to the Ning thing. I guess I always fight change even when its good for me! Adding friends has been an issue I seem to have to re invite every other person. Cheers and its nice to meet you!
At 8:44am on February 26, 2008, Dave Elchoness said…
Sounds good. I'm around when you're back. d
At 8:34am on February 26, 2008, Dave Elchoness said…
How are things?
 
 
 

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