Following WWII, the National Highway Act was put into effect and 40,000 miles of modern superhighways were created. While useful for the fast-growing car culture, it spelled the end for intimate, road-side ads like those made famous by Burma Shave. To adapt, advertisers created the billboard.
In other words, the (non-information) superhighway occasioned a brand new advertising medium.
Now imagine if they had pitched the idea to their clients by stressing that… Continue
It’s election time on campus. While nobody is quite sure what student presidents actually do, a number of candidates are still eager to reach out to their fellow students and shamelessly beg for the opportunity to do it. On its own, of course, this holds no interest for me. What caught my attention was how many of the candidates, without any training in advertising, have instinctively employed tried-and-true advertising techniques.
I’m disappointed in A&W. For several decades they’ve been searching for an effective advertising strategy with limited results. Sometimes they attempted to appeal to the youth of the moment, such as their embarrassing Root Bear of the ‘70s, and sometimes they’ve drawn upon the nostalgia from their history as one of the earliest drive-in restaurants.
A couple of years ago, however, they hit upon a new approach. An attractive, mature couple, possibly in their early 40s, is walking… Continue
Michael Wright (aka. Mrags Writer), Digital Media Professor at Otis College of Art and Design, will present “Art and Art Education in Second Life” at the 14th annual
TechEd International Conference & Exposition, March 22-25, 2009 in Ontario, California. TechEd 2009 is a conference, bringing together educators and administrators from around the world and all levels of education to share ideas, best practices and innovative solutions for the use of technology in the learning… Continue
Officials with Social Media Connection Broadcast Network (SMCBN/SMC) announce the Internet-based news channel is now live online at www.socialmediaconnection.com. SMC broadcasts original content that is specific to the discussion of social media’s impact on modern businesses and lives.
This blog serves to advice on us opening the ARCIS FRAUD DISCOVERY & EXPOSURE CENTRE on Ning, a place for professionals, small businesses and private individuals to assist and collaborate in keeping our business' and private lives free of frauds and scams as much as possible.
Recent studies show that in the US on average 7% of revenues get lost as a result to fraud. A recent survey held in… Continue
Added by John Dierckx on March 13, 2009 at 7:00pm —
This week I had a call with Karen Keeter and a potential pilot contributor here in New Zealand for Sametime 3D. It was a very interesting conversation and great to hear Karen talk about what is currently delivered in Sametime 3D.… Continue
EOGamer.com launched Feb. 17, featuring three gaming portals: Lineage 2, Darkfall and Jumpgate. The main site, www.eogamer.com, contains news, press releases and EOGamer.com exclusive features throughout the gaming world.
Lineage 2 EOGamer includes a news portal and an extensive wiki featuring Chaotic Throne 2 - Gracia Part 3 Final Translations as well as containing quest and class change guides, other play-guides as well as lore and a large compilation of data not found anywhere… Continue
Since November 2007 I have been actively providing "live" music content in Second Life. I am not a musician but I in-world promoter (non-profit) for in-world performers. These performers are presented at our Zurich Opera House at Swiss City. Shows are presented at European Times (evenings) during weekends. We have an average of 2 to 3 shows per night. Linden Labs have recognized our contribution and patronage to the arts by making the venue a special selection. We also have a web page… Continue