The Business & Social Network

German Garment a new fashion brand Launches Virtually 1st - in virtual Berlin - twinity

Special Guest - MTV VJ Joko Winterscheidt in virtual Berlin

Premiere: German Garment launch party at virtual Weekend Club – Live DJ set meets fashion show.

Berlin, 1 September 2009 – Twinity, the world’s first mirror world made of real people and real places, is hosting a music meets fashion event on Friday, 4 September in collaboration with German newcomer fashion label German Garment. German Garment is celebrating the launch of its first collection in virtual Berlin in Twinity. And what better place for a party than Berlin’s legendary Weekend Club.

German Garment is a Berlin-based fashion label founded by actor Matthias Schweighöfer, MTV VJ Joko Winterscheidt, Berlin designer Kilian Kerner, and Sebastian Radlmeier, better known as DJ Sebrok and founder of the music label PASO Music, who teamed up to produce fresh, urban design that is completely ‘Made in Germany’. The result is German Garment, which recently premiered at the Berlin Fashion Week. The musical accompaniment to the show will be provided by DJ Sebrok, who will be manning the decks and spinning his trademark dark techno sounds across Weekend Club. During the whole show, DJ Sebrok and VJ Joko will be hanging out in person to chat and answer all your questions.

The first German Garment t-shirts will hit the shops in February; the online-shop on www.germangarment.com will be online from 3 October. Twinity members have the chance to be ahead of the crowd: Three t-shirts from the new collection, exclusively signed by Matthias Schweighöfer, are up for grabs in Twinity! And all Twinizens who come along on the night can get their hands on a free virtual German Garment t-shirt for their avatar.

What? German Garment launch party

Where? Weekend Club in virtual Berlin

When? Friday, 4 September from 18:00 CET

The virtual world Twinity is currently in public Beta. Register for free membership at www.twinity.com and start exploring the world today.

Information about Metaversum and Twinity: Metaversum develops and operates the 3D mirror world Twinity. The vision behind Twinity is to bring the real and the virtual world closer together by building realistic replicas of the world’s most vibrant cities in 3D. Berlin and Singapore have already launched in Twinity, with London set to follow soon. Twinity members can create a personal avatar, explore real cities virtually, move into a 3D home, chat with friends, work, get creative, or just have fun together.

Twinity offers businesses new ways of engaging with real people in real virtual cities. Through virtual shops and branded presences, inworld ad campaigns, product placements, and real and virtual sponsored events, Twinity lets you enter into a genuine, emotive dialog with your target group. Twinity is currently in public Beta and open for business. Founded in July 2006 and financed by leading venture capital firms, Metaversum has offices in Berlin, Singapore, Kiev, and Potsdam. More information can be found at www.metaversum.com and www.twinity.com.

Tags: Matthias Schweighöfer, german garment, metaversum, twinity, virtual fashion