How many friends does a Moshi Monsters player invite? And what is Moshi Monsters’ viral growth?

Way back in 2010, as Moshi Monsters signed up their 30 millionth user, Michael Acton Smith (Moshi CEO) presented a breakdown of registered users by marketing channel.

There’s a couple of interesting snippets from Acton Smith’s presentation, I want to focus on two of them:

• The power of TV advertising
• Moshi Monsters viral growth