POPArt 2010 - Dazzlers, Inc.

Machinima by Maddox DuPont

The gorgeous Dazzlers, Inc. opened the POPArt 2010 event, brought to you by Modavia Productions in collaboration with MAD Agency and Modern Gypsy, on December the 12th at 12 PM and 4 PM SLT.

Characterised by themes and techniques drawn from popular mass culture such as advertising, comic books and mundane cultural objects, the pop art movement challenged tradition and in concept referred not as much to the art itself as to the attitudes that led to it.

The event saw a reinterpretation of this movement, in art and in fashion, and was brought to life thanks to the designs of:

CheerNo – Gasqhe – Kletva – Maven Haus – Miamai – Modern Gypsy – Peqe – Swansong – sYs – The Secret Store

and the works of art of:

Del May - Gracie Kendal - Natsha Lemton - Sledge Roffo - Ub Yifu

Thanks also to the sponsors: Fae Eriksen of Fishy Strawberry and Siddean Munro of SLink for dressing up the dancers respectively with the outfits and the shoes, styled by Dahlia Joubert, and  Scarlett Niven of The Niven Collection for dressing up the host.

Photography by Sandro Fratica

Be sure to check the designs presented in the event and the POPArt 2010 Boutique.